SEM, SEO, SEA, PPC e LP

SEM (Search Engine Marketing) é a forma através da qual se pode fazer Marketing na Internet através de várias técnicas de promoção como o SEO, SEA, PPC e outras. [5]
SEO (Search Engine Optimization) é um Processo de aumentar o tráfego de um sítio Web melhorando o seu posicionamento nas páginas de resultados naturais (orgânicos) dos sítios de busca (sítios estes que utilizam motores de busca). A própria Google sugere alguns mecanismos para optimização [3]. Têm sido feitos diversos estudos quer com carácter académico quer com carácter comercial [4].
SEA (Search Engine Advertising) é uma forma de publicitar um sítio Web através de patrocínio. Uma das formas de concretizar poderá ser através do PPC (pay-per-click) [2].
PPC (Pay-Per-Click) é uma forma de publicidade utilizada nos motores de busca, redes de publicidade e alguns sítios de conteúdos, no qual o anunciante paga ao dono do sítio por cada clique feito pelo utilizador de um sítio. [6],[7] .
LP (Link Popularity) é uma medida do número e qualidade dos outros sítios que ligam a um sitio específico. Poderá ser um indicador da qualidade do conteúdo. [8]


Referências:

[1] Jansen, B. J. 2007. The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries. ACM Trans. Web 1, 1 (May. 2007), 3.
[2] Ghose, A. and Yang, S. 2008. Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. In Proceeding of the 17th international Conference on World Wide Web (Beijing, China, April 21 - 25, 2008). WWW '08. ACM, New York, NY, 219-226.
[3] http://www.google.com/support/webmasters/bin/answer.py?answer=35291
[4] Xing, B. and Lin, Z. 2006. The impact of search engine optimization on online advertising market. In Proceedings of the 8th international Conference on Electronic Commerce: the New E-Commerce: innovations For Conquering Current Barriers, Obstacles and Limitations To Conducting Successful Business on the internet (Fredericton, New Brunswick, Canada, August 13 - 16, 2006). ICEC '06, vol. 156. ACM, New York, NY, 519-529.
[5] R. Sen "Optimal Search Engine Marketing Strategy," International Journal of Electronic Commerce (10:1), 2005, pp. 9--25.
[6] Midha, V. 2008. The Glitch in On-line Advertising: A Study of Click Fraud in Pay-Per-Click Advertising Programs. Int. J. Electron. Commerce 13, 2 (Dec. 2008), 91-112.
[7] Mahdian, M. and Tomak, K. 2007. Towards a pay-per-action model in sponsored search. In Proceedings of the Ninth international Conference on Electronic Commerce (Minneapolis, MN, USA, August 19 - 22, 2007). ICEC '07, vol. 258. ACM, New York, NY, 87-88.
[8] Cho, J. and Roy, S. 2004. Impact of search engines on page popularity. In Proceedings of the 13th international Conference on World Wide Web (New York, NY, USA, May 17 - 20, 2004). WWW '04. ACM, New York, NY, 20-29.

CFP: OSDOC 2010

Call For Papers

At workshop open source and design of communication (OSDOC2010), researchers and practitioners will exchange information in areas relevant to the design of communication, processes, methods, and technologies for communicating and designing communication artifacts such as printed documents,online text, and hypermedia applications. Workshop, with its emphasis on open source and its strong links to library and information science, design studies, and cognitive and computer science will be soliciting research papers, experience reports, and posters emphasizing the following (but not exclusively) thematic challenges:
- open source and technical writing
- open source and creative commons
- open source editing tools
- open source and games
- open source and HCI
- ERP Open Source
- open source and organizational systems

OSDOC 2010 will include technical papers, experience reports and posters. Authors should submit complete drafts of all type of submissions for review by the program committee.

The ACM paper format must be followed. Aditional inforamtion in ACM SIG Proceedings Templates

To submit a paper, experience report or poster proposal for review,
use the submission platform or carlos.costa@acm.org mail
with the following subject:"OSDOC2010 - Paper". If you have any question e-mail Carlos Costa (carlos.costa@acm.org).
Authors will be notified of acceptance by October 23, 2010.
Final versions are due by October 28, 2010.
Acceptance for publication is contingent on registration for the workshop. (In the case of multiple authors, at least one must register to full workshop.) If you cannot attend the workshop, a publication fee equivalent to the event registration will be charged.
Guidelines for Papers Research - papers should not exceed 5,000 words, approximately 8 pages in ACM conference format (available at the site), including figures and references. The results described must not be under consideration for publication elsewhere.
Guidelines for Experience Reports - Experience reports should not exceed 3,500 words. The experience report is a standalone, six-page extended abstract that describes a design experience and its lessons for other designers of communication. The experience report must include the title, names and affiliations of the authors, an abstract of up to 150 words, and keywords.
Guidelines for posters - Accepted poster submissions will receive a two pages description in the conference proceedings. The submission should be formated according to the ACM guidelines for paper submissions, but the length must be only two pages.
Acceptance for publication is contingent on registration for the workshop. (In the case of multiple authors, at least one must register.) If you cannot attend the workshop, a publication fee equivalent to the event registration will be charged. If an author presents more than one paper, an additional fee is charged for publishing each aditional paper.

Sponsor

ACM SIGDOC European Chapter (eurosigdoc)